Smart training.Real results.A coach who listens.
I dig deep into your body — nutrition, structure, injury history, routine and goals — and guide you with a strength plan built just for you, at my private studio in Netanya or online anywhere in the country. No magic, just professionalism.
״Discipline is the bridge between goals and accomplishment.״
Your entire training.
In your pocket, done smart.
I built an app that brings your whole journey into one place — training plan, nutrition, tracking and PRs — with an AI engine that simplifies the day-to-day and helps you reach your goal. Advanced tech not every coach has, in service of your results.
I'm not selling you a magic fix.
I build a process with you.
Real results come from a deep understanding of the person in front of me. I don't hand you an internet template — I build a personal plan precise to your body, your goal and your life.
Listen
An in-depth assessment. Questions about routine, nutrition, sleep, injury history, goals and schedule. Every decision I make about you is based on your story, not a template.
Investigate
I analyze the data — body structure, experience level, mobility gaps, strengths and weaknesses. Every client has a unique profile, and I dig deep until I understand exactly what we're working with.
Plan
I build a strength plan tailored to your gym, a realistic nutrition protocol, and a schedule that fits your life. All based on current research and proven scientific principles.
Guide
Weekly tracking, plan adjustments, direct support and technique checks. I'm a partner on the journey — I don't disappear after handing over a plan. Because results are built over time, together.
I focused on one thing:
Strength training.
Specializing in hypertrophy and resistance training. Building muscle, strength and a body that functions better — by proven scientific principles.
Strength training
Real resistance training in a private studio — free weights, machines and proper technique. No CrossFit, no straps.
Hypertrophy & mass building
Research-based protocols for building muscle. Volume, intensity and recovery precisely matched to your level and body.
Fat loss & body composition
Lowering body fat while preserving muscle mass. Precise nutrition alongside tailored training, without extreme diets.
Body science
A deep understanding of biomechanics, physiology and rehab. Every exercise in the plan is matched to your body — not the other way around.
A plan that fits you.
Three plans — from the smart, independent SOLO plan to full hybrid coaching in the studio. The same professional methodology; you choose the level of support and pace.
SOLO
Matan's engine, fully automated — a plan that runs itself, at an accessible price
- A training plan built automatically from your goal and experience
- A nutrition menu and macro targets tailored to you
- AI meal analysis + "what to eat now" suggestions
- Monthly plan refresh with progressive overload
- Full tracking: workout log, PRs, nutrition and metrics
- Add Matan's personal coaching at any time
Online
A personalized plan, remote coaching
- A personal training plan for your gym
- A nutrition protocol matched to your goal
- Explainer videos for every exercise
- Weekly check-ins
- Plan adjustments every 4 weeks
- Technique support via video
Hybrid
The full track — online combined with in-person sessions
- Everything in the Online package
- Monthly in-person sessions at the private Netanya studio
- Monthly body and composition measurements
- Hands-on technique correction on every exercise
- Monthly summary call and forward planning
- Priority direct replies
Pause or change plan any month · No annual commitment · VAT included
Latest articles.
My personal reviews of research, training approaches and nutrition principles — no trends, just what's behind the science.
The first articles are on the way
I'm writing a series reviewing current research in strength, hypertrophy and nutrition. Here are some of the topics coming first:
Let's meet.
No commitment.
My professional questionnaire takes three minutes. By the end I'll have everything I need to start building a tailored plan with you — and I'll get back to you personally.